Comments on: What motivates us to cycle? http://adrianfitch.wordpress.com/2007/06/27/two-ads-promoting-cycling/ A bit about cycling, a bit about genealogy, a bit about radio but mostly a lot about nothing at all Sun, 18 Oct 2009 00:38:02 +0000 http://wordpress.com/ hourly 1 By: Karl McCracken http://adrianfitch.wordpress.com/2007/06/27/two-ads-promoting-cycling/#comment-1354 Karl McCracken Thu, 28 Jun 2007 16:51:08 +0000 http://adrianfitch.wordpress.com/2007/06/27/two-ads-promoting-cycling/#comment-1354 There's an old marketing saying (recently used on The Archers . . .): <i>Sell the sizzle, not the sausage.</i> Climate change may be a good reason why people should cycle more, but the things that'll actually get more people on bikes have more to do with convenience, speed, and fun. There’s an old marketing saying (recently used on The Archers . . .):
Sell the sizzle, not the sausage.

Climate change may be a good reason why people should cycle more, but the things that’ll actually get more people on bikes have more to do with convenience, speed, and fun.

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