GMG launch the country’s first classic rock station
October 24, 2006
According to this MediaGuardian article, Guardian Media Group is relaunching Q96 (Paisley) as 96.3 Rock Radio in January and it will be “the country’s first classic rock radio station”. Well, it might be Scotland’s first but last time I checked they were still part of the UK and therefore served by GCap’s Planet Rock which launched almost seven years ago.
Q96’s current format looks broad enough to allow the change without requiring Ofcom’s approval. They need to maintain “a locally focussed music and information station for the Paisley area” and it should be easy to build a classic rock format that fits their current outline:
The music is mainly a spread of ex-top 40 hits from the 60s to the present day. Current and re-current tracks will never make up more than 45% of the music output.
The rest of the elements such as local news, weather, traffic and travel, what’s on details and regular listener participation should make it easy to keep daytime speech above the required 20%.