Ad campaign promoting DAB digital radio
July 2, 2007
Each of the more than 40 ads is introduced and concluded by Lock, Stock and Two Smoking Barrels star Jason Flemyng and feature real members of the public talking about the virtues of digital radio.
The story includes links to four examples:
Pause and rewind if you want to hear back what you were just listening to
Scrolling text, auto tune and a wealth of programming
Five million DAB sets already sold and there’s one for every situation
How easy and user friendly DAB digital radio is
The ads were commissioned by the Digital Radio Development Bureau and produced by Radioville.
View the full story here (registration required).