Ad campaign promoting DAB digital radio

July 2, 2007

MediaGuardian reports today on a new ad campaign promoting the benefits of digital radio that will run until Christmas.

Each of the more than 40 ads is introduced and concluded by Lock, Stock and Two Smoking Barrels star Jason Flemyng and feature real members of the public talking about the virtues of digital radio.

The story includes links to four examples:

Pause and rewind if you want to hear back what you were just listening to

Scrolling text, auto tune and a wealth of programming

Five million DAB sets already sold and there’s one for every situation

How easy and user friendly DAB digital radio is

The ads were commissioned by the Digital Radio Development Bureau and produced by Radioville.

View the full story here (registration required).

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