Two ads promoting the Tour in London

July 5, 2007

I’ve found a couple more cycling ads from Transport for London on YouTube, this time promoting the Tour de France starting here this weekend.

The first is a three-minute promo that was shown at the official launch of the Prologue in London in February.

The audio is Bloc Party’s So Here We Are.

The second spot is called Get Behind The Yellow Jersey.

It has a distinctively French feel courtesy of the music (not sure of the track though).

I’ve caught it a couple of times on TV but it was also on the big screen at Victoria Station while I was waiting for a train last week.

A lot of people stopped to watch it and it made me well up with pride that the world’s most prestigious cycling event was about to start in our city.

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One Response to “Two ads promoting the Tour in London”


  1. Nice films – especially the three minute promo. I love the bit with the kid running up the steps, with his BMX, while his reflection in the glass is a road racer.


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