Dangerous Powerade bike ad
August 2, 2007
Carlton Reid reports on Bike Biz that this Powerade ad has been banned by the Advertising Standards Authority as it “could be seen to condone hazardous cycling.”
The ASA felt viewers would get the impression that lights or reflective clothing would not be required in conditions of poor visibility.
I got the complete opposite impression when I saw the ad.
My first thought was what an amateur, why hasn’t he got any lights?
All the vehicles around him have theirs on and at one point he is virtually indistinguishable from the dark background.