Cycling goes underground

May 31, 2008

Bikeradar reports that Ridgeback is about to launch a campaign targeting tube commuters with two new ads.

While those who endure one of the 3.4 million journeys made every weekday are sweltering in poorly ventilated tunnels (where temperatures as high as 47 °C (117 °F) have been recorded), the rest of us will be enjoying the sunshine and seeing London at its best.

The 2000 train carriage ad campaign begins on 2nd June, is linked to the website and also includes a free light set offer.

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