January 7, 2009
The UK’s first ever atheist advertising campaign launches this week, with 800 buses featuring the slogan “There’s probably no God. Now stop worrying and enjoy your life” running in cities across England, Scotland and Wales, along with 1000 adverts on the London underground and two large LCD screens on Oxford Street.
The campaign, which is supported by the British Humanist Association and BHA Vice President Richard Dawkins, and in Scotland by the Humanist Society of Scotland, is a response to a series of evangelical Christian adverts running on buses in June 2008, which featured the URL of a website saying all non-Christians were going to hell. Comedy writer Ariane Sherine suggested the rational, positive slogan to reassure people who may have been scared by the evangelical adverts.
The Atheist Bus Campaign’s donation phase launched in October, aiming to raise just £5,500. However, within four days it had raised £100,000 from individual donations from the general public. It has now raised over £135,000, smashing its original target by 2400%.
There will be four new adverts running on London’s tube network from Monday January 12, featuring quotations from famous atheists and humanists:
“I’m an atheist, and that’s it. I believe that there’s nothing we can know except that we should be kind to each other and do what we can for other people” — Katharine Hepburn
“Isn’t it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too?” — Douglas Adams
“I do not believe in a personal God and have never denied this but have expressed it clearly” — Albert Einstein
“That it will never come again is what makes life so sweet” — Emily Dickinson